Lega Serie B and Trenitalia (FS Group) have entered into a new partnership that combines a passion for football with transport and the promotion of Italy’s regions. For the next three football seasons, Intercity will be the Official Train of Serie BKT, accompanying the league on its journey across Italy and strengthening the bond between cities, communities and the huge audience that experiences the passion for Serie B every week.
A partnership built on a strong affinity: on the one hand, the BKT Series, which has always been deeply rooted in local communities and ‘travels’ with the twenty clubs spread across the entire peninsula; on the other, Trenitalia, which connects people, cities and destinations throughout the country every day. A shared commitment that promotes mobility, the discovery of local areas and connections between people.
The partnership has been established with the aim of promoting and showcasing, through football, the beauty and unique characteristics of our country, whilst raising awareness of Italy both at home and abroad.
“The Serie B League is a true reflection of the Italian landscape, through the bond that unites the teams and their communities,” says Paolo Bedin, President of the Serie B League. “ That is why we are particularly delighted to have Trenitalia by our side and Intercity as the Official Train of Serie BKT. Travel is a natural part of the sporting experience, and this partnership allows us to further strengthen the bond between our league, our cities and our fans, whilst showcasing the richness and beauty that our country has to offer “.
“This partnership with Lega Serie B stems from a strong shared bond: the deep roots in local communities and the close connection with people that characterise both organisations. With Intercity, we connect hundreds of destinations every day, from north to south, offering an accessible, comfortable and sustainable way to travel ‘, said Mario Alovisi, Director of Marketing and Revenue Management at Trenitalia. ’Being the Official Train of Serie BKT means supporting the passion of millions of fans and families, making transport an increasingly integral part of the sporting experience”
As the Official Train of Serie BKT, Trenitalia’s Intercity service will feature in the main promotional activities planned throughout the season and will support Serie B League communications through the partnership’s dedicated assets.
The BKT Series is ready to get underway. The journey continues on board the Intercity.