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#DONATORIDIVITA: Play the most important game, save a life

15 January 2026

#DONATORIDIVITA: Play the most important game, save a life

15 January 2026

On the occasion of the 21st day of the Serie A Championship, scheduled for this weekend, the Lega Serie A takes the field alongside ADMO – Associazione Donatori Midollo Osseo – to spread a message of the highest human and social value: becoming a bone marrow and hematopoietic stem cell donor means offering a real chance at life to those affected by serious blood diseases.

For many patients, bone marrow transplantation represents the only possible cure. However, the search for a compatible donor is an extremely complex challenge: only 1 in 100,000 people turns out to be genetically compatible. It is a decisive game played against time, in which each new potential donor enrolled in the registry can be the turning point.

Becoming a donor is possible for anyone between the ages of 18 and 35, weighing over 50 kg, and in good health. Simple requirements that allow you to join a silent but vital team ready to take the field when you really need it.

Soccer and sports share essential values such as solidarity, responsibility, respect and teamwork. Through the communicative power of soccer, which involves millions of people every week, it is possible to raise awareness and mobilize consciousness on such a vital issue as bone marrow donation. Because, as on the field, no victory is individual in life.

With the #DONATORIDIVITA campaign, Lega Serie A and ADMO invite fans, enthusiasts and citizens to “play the most important game”: get informed, join and sign up as potential donors. All information and how to sign up can be found at www.admo.it. A simple gesture can become the decisive goal that saves a life.

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