The Lega Serie B is set to play a leading role in the 2026 edition of the Social Football Summit. On 10 and 11 November, Turin will become the nerve centre of the football business, with the LNPB taking part through a packed programme of meetings, institutional panels, round-table discussions and training sessions.
All the association’s events and activities are organised thanks to its partnership with Cattolica Assicurazioni, which continues to support Lega Serie B as an Event Partner, fostering the development of the league’s sporting, managerial and commercial culture.
The two-day event in Piedmont will begin Tuesday 10 November with a Serie B League Assembly in the morning. In the afternoon, the spotlight will turn to a number of issues in modern football in the Legends Nord room, with two panel discussions: the ‘LEAP’ debate ‘From the pitch to business: the challenge of football, balancing entertainment and sustainability’ and, next, the section dedicated to the sponsors, entitled ‘SERIE BKT: values that create value – The League, the regions and opportunities for partners’. The event will feature, amongst the many speakers, LNPB President Paolo Bedin and representatives from all the leading brands linked to the league through sponsorship agreements.
The day of Wednesday 11 November Instead, it will focus heavily on predictive analysis and the development of the clubs’ in-house expertise. The morning will begin in the press room with the presentation of the Football Benchmark study ‘LNPB: developments, the current situation and future scenarios’, by the Founder and CEO, who is also an independent director of Lega Serie B, Andrea Sartori. Next up were the compulsory training workshops: first, the one for team managers, and in the afternoon, the training session for the Marketing and Communications departments, entitled ‘Globalising football: the Serie BKT case study – brands and media’, featuring presentations by international speakers.
‘With no fewer than four events organised,’ says President Paolo Bedin, ‘the LNPB reaffirms its commitment to innovation, to promoting local areas and to engaging with global players in the sports industry, drawing strength from the strategic and values-based ties that bind it to partners of excellence and the millions of fans who make up our league’s community.’