{"id":61957,"date":"2026-09-04T10:07:49","date_gmt":"2026-09-04T09:07:49","guid":{"rendered":"https:\/\/pisasportingclub.com\/serie-b-launches-the-b4people-project\/"},"modified":"2026-09-07T10:47:22","modified_gmt":"2026-09-07T09:47:22","slug":"serie-b-launches-the-b4people-project","status":"publish","type":"post","link":"https:\/\/pisasportingclub.com\/en\/serie-b-launches-the-b4people-project\/","title":{"rendered":"Serie B launches the B4People project"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>B4People<\/strong>, the Lega Serie B\u2019s new <strong>platform for social and environmental sustainability<\/strong>, is now up and running. It serves as a hub for all the dedicated initiatives promoted by the <strong>League <\/strong>and its member clubs, and as a tool through which the entire league system will address the issues of ethics, <strong>respect<\/strong>, and <strong>social and environmental responsibility.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">On Matchdays 3 and 4 of the 2026\/27 Serie BKT Championship, the visual identity of the B4People platform will be showcased in all stadiums, with the involvement of the clubs, audiovisual licence holders and media organisations. Pit-side LED displays, giant screens, TV graphics, pre-match announcements and content on the web and social media will feature the brand and the distinctive elements of the <em>#B4People<\/em> campaign. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>B4People \u2013 Platform for Social and Environmental Sustainability<\/strong> \u2013 was launched on 25 March in the \u2018Parlamentino\u2019 hall of Palazzo Brasini in Rome, in the presence of representatives from political and sporting institutions; On that occasion, Lega B undertook to place social and environmental sustainability at the heart of the growth of the League itself and its member clubs by defining a <strong>sustainability<\/strong> strategy in line with the ecological, social and <strong>ESG (Environmental, Social, Governance)<\/strong> governance transition process, guided by the policy guidelines set out by <strong>UEFA <\/strong>and the <strong>FIGC<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The aim is to dedicate each matchday to a social responsibility initiative, with all of them forming part of a single B4People communication plan, thereby giving the project an integrated and ongoing structure.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Paolo Bedin<\/strong>, President of the Serie B League, recalls how &#8220;the<em>Serie B\u2019s strong regional focus means we have a responsibility to be much more than just a sports league, and to act as a platform for promoting responsible initiatives to twenty cities and millions of supporters. To bring this project to fruition, we have set up a dedicated unit and department with specialised, qualified staff, with the ultimate aim of launching a fully-fledged ESG strategy for the Serie B League by the start of the season. <\/em>&#8220;.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B4People, the Lega Serie B\u2019s new platform for social and environmental sustainability, is now up and running. It serves as a hub for all the dedicated initiatives promoted by the League and its member clubs, and as a tool through which the entire league system will address the issues of ethics, respect, and social and <a href=\"https:\/\/pisasportingclub.com\/en\/serie-b-launches-the-b4people-project\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Serie B launches the B4People project<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":61825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/posts\/61957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/comments?post=61957"}],"version-history":[{"count":1,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/posts\/61957\/revisions"}],"predecessor-version":[{"id":61958,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/posts\/61957\/revisions\/61958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/media\/61825"}],"wp:attachment":[{"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/media?parent=61957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/categories?post=61957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pisasportingclub.com\/en\/wp-json\/wp\/v2\/tags?post=61957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}